Different Types Of Corporate Events And Their Differences
Corporate events can range from having over-preparing as a requirement to a relaxing day at the beach. When your entire company is working their butts off and burning the midnight oil to prepare for that product launch, you better have backup plans for your backup plans, or else you’re going to be in big trouble if something unfortunate happens. Once that is over, there will often be a company retreat where you get to lay on the beach and bask in the glory. Both of those examples sit at the extreme end of the spectrum. The point is, that there is a huge range of events that almost every corporate in the world organizes.
Simply put, a corporate event is an activity that is organized by the business for its employees, stakeholders, clients, or even the public. But what are the purposes of these events?
Seminars and conferences
Purpose: To present targeted audiences with relevant and the latest information.
Seminars and conferences are generally a formal event that is joined by a specific group of audiences. Most commonly, it will consist of certain speakers who intend to discuss the subject matter. A very popular example would be Amway. They are a multi-level marketing company who organizes a number of seminars for their members to keep them up to date.
Not just that, due to the fact that it targets specific audiences, these events also provide the attendees with a great opportunity to network and learn with peers. Because of the networking aspect and atmosphere of the venue, some may even prepare their elevator pitch just in case they run into someone that can help them with their endeavours.
Trade shows
Purpose: To generate as much lead as possible and create brand awareness. Alternatively, larger corporations are more inclined to sponsor an event like this to reinforce their image.
Trade shows are mostly meant for smaller businesses or startups. It gives them a level-playing field to showcase their new products and services, or even to demonstrate their ability. Moreover, it is rumoured that many angel investors and venture capitalists like to roam these conventions. So if you’re with a startup business, make sure that you aren’t snoozing or you might just lose a source of funding.
Product launch events
Purpose: A launch event is a way to showcase your latest product. The aim of this event is to build hype and get people talking about your product. Previously, product launches are almost exclusively with a live audience, but due to the pandemic, firms that have the capability are moving towards a virtual event(link this).
A perfect example of a product launch is when Tesla unveiled its Cybertruck in 2019, at the Tesla Design Studio. The event is centred around showing the enthusiasts the product they’ve been waiting for for the first time. On top of that, Tesla also received tremendous news coverage and talk about this product after the event.
Apple is yet another company to have perfected the concept of launch events. Apple focuses on the scarcity of their products. Apple only has one or two events each year for its flagship phone, iPhone. Owing to that, tech fans highly anticipate this event and would even start talking about what the phone might look like months before the event. Once the event is over, the chatter about what Apple could have done or shouldn’t have done starts and lasts until the product starts shipping to the buyers. But wait, it doesn’t stop there. YouTubers will then carry that torch and give the phone a review and comparison among other competitors.
Cycles like these can last up to a month or two depending on the company’s marketing strategy. Despite the fact that these two companies are leaders of the industry, you can still imitate their strategies to make it your own and ensure that your product stays relevant.
Parties!
Purpose: Why do people go to parties?
Depending on the company and the aim, corporate parties can be an exclusive party or one with a gigantic guest list. An exclusive party might even be a retreat as a compensation for the hard work that they’ve put in throughout the year. These parties often strengthen the bond between colleagues and create memories that be the stuff of water-cooler talks.
A party with a gigantic guest list, however, are most often used to celebrate a festive season or merely to have a good time. Event organizers tend to have the most fun with these parties because it is usually themed. These can be Christmas, Halloween, Easter, or even timeless ideas such as superheroes, a murder mystery, and masquerade.
Speaking of parties, throw in as well the occasional get-togethers such as comedy night, pub quiz, or even a summertime BBQ. The goal of these parties are not just to show outsiders that your company is able to do it, but it also sends a message to your employees that you care about them and that life is not all about work and no play.
Depending on the size of your company, organizing these events can be tougher than you might imagine. But the good news is that you’re not the first ones to organize them. If you’re having trouble at all, leave us a note at the bottom. Our team of professionals are very knowledgeable about what each of these events needs.
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